Building Your Brand One Day at a Time: Course Schedule

Branding, marketing, strategy—these intimidating corporate buzzwords are really just jazzy terms to describe using common sense to intelligently broadcast your point of view. Learn to build a distinct online identity, capitalize on your unique perspective and be seen as an expert in your field from Day One in Building Your Brand One Day at a Time, a five-week online course at WriteBlogLearn.

week-by-week class schedule

WEEK ONE: Who Are You? Jump right into the basics of branding with exercises to define your goals, build a mission statement, and develop the best blog title and tagline that will tell the world exactly what you’re all about. Already got a blog? No problem—you’ll gain insight on tweaking your current brand to make sure you’re putting your best foot forward.

WEEK TWO: Who Is Your Audience? Do you know who you’re writing for? Is it the same audience you originally intended to reach? We’ll examine your blog’s demographics to see who’s actually reading your stuff, and work together on ways to reach your ideal audience.

WEEK THREE: Putting It All Together. Integrating your brand isn’t as intimidating as it sounds’it’s more like maintenance on a car once you’ve got the right parts on hand. Learn how to telegraph your brand across your site and related social media (Facebook, Twitter, LinkedIn, and more), and create a strong visual identity.

WEEK FOUR: Maintaining The Connection. You don’t have to blanket the web with pithy comments or Facebook ads to trumpet your site’although these are two valuable brand-building tools when used correctly. Learn how to promote yourself without pissing people off and how to build community within your site.

WEEK FIVE: Evolution Is Natural. Every website evolves over time, and we’ll talk about strategies to harness that growth for a stronger, more loyal readership. We’ll also discuss how to legally protect your developing brand and what to do if you are ready to drastically shift your identity.

READY TO SIGN UP?

Enroll here via PayPal, or email me to send a check or money order.

WANT TO KNOW MORE?

Take a look at the course FAQ.

ABOUT THE INSTRUCTOR:

Casey Barber is the editor of Good. Food. Stories., an online magazine that focuses on food from a storyteller’s perspective, and a freelance writer whose work has appeared in ReadyMade, Time Out New York, Interiors, and the Chicago Daily Herald. As a graduate of Northwestern University’s Medill School of Journalism, a former public relations executive, and former women’s magazine editor, Casey has spent the past 10 years playing with words to get the most out of a story.